top of page
Search

Narumugai: Weaving Culture and Artistry across Borders

  • Writer: Revathy Rajasekaran
    Revathy Rajasekaran
  • Aug 27, 2023
  • 3 min read

Updated: Oct 15, 2023

Women of Wonders (Series) - A tribute to inspiring women entrepreneurs


In the dynamic world of entrepreneurship, stories of individuals who defy odds and break barriers to build successful businesses resonate deeply. Meet Ramya, a meritorious alumnus of MIT, Chennai, an IT professional and a mother of two, whose passion for our rich cultural and textile heritage led her to establish an enchanting online saree store business in the USA, under the illustrious brand name Narumugai. She is a remarkable woman entrepreneur who stands as a beacon of heritage and creativity.



Narumugai: Weaving Culture and Artistry across Borders
Narumugai: Weaving Culture and Artistry across Borders

A Vision Ignited by Passion

Ramya's journey began with her unwavering passion for fashion and traditional textiles, particularly sarees. Growing up in a culture where sarees were more than just garments but embodiments of heritage and elegance, she recognized the need to make these intricate and beautiful pieces accessible to a global audience.

A Quest for Heritage and Artistry

With a heart deeply entrenched in the artistic threads of our heritage, Ramya embarked on a journey to bridge the gap between continents and generations. Born out of love for the timeless elegance of sarees and a desire to celebrate the artisans who breathe life into them, Narumugai was born.


Nurturing a Niche

Recognizing the demand for exquisite Indian sarees in the USA, Ramya meticulously curated a collection that combined traditional aesthetics with contemporary sensibilities. Her dedication to quality and authenticity set her online store apart in a saturated market, catering to a niche yet passionate clientele


A Tribute to Craftsmanship

Narumugai isn't just an online store; it's a homage to the artisans whose nimble fingers meticulously craft every weave. Each saree is an ode to their dedication, precision, and the heritage they preserve. Ramya's vision extends beyond commerce – it's a tribute to the artistry that has been passed down through generations.


Narumugai: Weaving Culture and Artistry across Borders
Narumugai: Weaving Culture and Artistry across Borders

Glorifying Tradition, One Thread at a Time

At Narumugai, every saree is a vessel of cultural heritage, intricately woven to tell stories of tradition, identity, and elegance. With a collection that spans a spectrum of colors, designs, and techniques, Ramya showcases the diversity of our cultural fabric, uniting it with a global audience.

Crafting Values for Generations

Narumugai's mission resonates deeply – to pass down not just textiles, but the core cultural values that these textiles represent. By bringing the works of the finest artisans to the forefront, Ramya ensures that every drape embodies the stories, values, and history that we hold dear.


Empowering Artisans, One Saree at a Time

Beyond the allure of silk and thread, Narumugai plays a vital role in empowering artisans. By providing a platform that showcases their creations to the world, Ramya enables them to sustain their craft and find recognition and respect for their dedication.


A Journey of Passion and Legacy

Ramya's journey embodies dedication, courage, and a profound sense of purpose. As a mother of two, she seamlessly balances the demands of entrepreneurship with her role as a nurturer, proving that it's possible to cultivate dreams while nurturing a family.



Narumugai: Weaving Culture and Artistry across Borders
Narumugai: Weaving Culture and Artistry across Borders

Inspiration for Aspiring Mompreneurs

Ramya's story serves as an epitome of inspiration for mothers who aspire to pursue their entrepreneurial dreams. She proves that with passion, perseverance, and effective time management, it is possible to nurture a thriving business while being an attentive and caring mother.

Family as Pillars of Strength

Behind every successful woman entrepreneur, there's often a supportive family. In Ramya's case, her better-half Velu has been a tenacious pillars of strength. His belief that her dreams are within reach and the encouragement he provide have nurtured her entrepreneurial spirit, fuelled her determination and igniting her fortitude to overcome obstacles and keep pushing forward.


Narumugai's Future Unveiled

Looking ahead, Ramya envisions Narumugai as a global ambassador of culture and artistry. She envisions not just a business, but a legacy that will continue to pass down the cultural torch to future generations, igniting their curiosity about their roots.


In a world that often races forward, Ramya reminds us of the significance of heritage, art, and the stories that are woven into every piece of fabric. Narumugai is more than an online saree store; it's a bridge connecting cultures, cherishing artisans, and ensuring that our cultural treasures shine brightly in every corner of the world. Ramya stands tall as a shining example of a mompreneur who has woven elegance, tradition, and innovation into her entrepreneurial tapestry. Her journey redefines the possibilities for women who dare to dream and inspire, proving that motherhood and entrepreneurship can indeed beautifully coexist.

Comments


bottom of page